Broker Check

LPL Financial

About LPL Financial

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around.

Today, LPL is a leader* in the markets we serve, supporting more than 22,000 financial professionals, 1,100 institution-based investment programs and 450 independent RIA firms nationwide. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

With that said, what is the true relationship between Puzzle and LPL Financial? We have a high-level client service team at LPL that is dedicated to support the operational needs of our team at Puzzle. Separately, when it comes to where your assets are located, LPL Financial custodies the investment holdings, so that our clients can feel confident their assets are secure. In turn, Puzzle pays a portion of your annual management fee to LPL for this service. We love the relationship since LPL is NOT a bank and they carry the strength of a Fortune 500 company**.

*Top RIA custodian (Cerulli Associates, 2020 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenues, Financial Planning magazine June 1996-2021); No. 1 provider of third-party brokerage services to banks and credit unions (2020-2021 Kehrer Bielan Research & Consulting Annual TPM Report)

** Ranked No. 440 as of October 30, 2023

LPL By the Numbers

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Cyber Fraud Guarantee

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